Ogilvy PR has promoted John Harding-Easson to the role of head of influence, EMEA.
Harding-Easson previously worked for five years at Ogilvy PR Australia and New Zealand, where he was head of the social and influence division.
He brings experience including having worked on the launch and roll out of KFC’s Cannes Lions award-winning campaign Secret Menu, and led long-standing influencer campaigns for American Express, Audible, Samsung and The Coca-Cola company.
In his new capacity, Harding-Easson will report to Ogilvy global head of influence Rahul Titus and global EMEA president for integrated comms, Matt Buchanan.
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The move comes as the WPP-owned agency has expanded its influencer offering, including being the first to launch a B2B influence unit last year, and the AI accountability act.
“Influence is a huge growth opportunity for Ogilvy globally and within our EMEA region, sitting at the intersections of our modern, creative communications capabilities,” said Ogilvy global and EMEA president for integrated comms, Matt Buchanan.
“John’s depth and expertise will help us quickly strengthen our unique offering in the region, driving value for more clients and prospects in this rapidly changing landscape”.
Ogilvy global head of influence Rahul Titus added: “John’s appointment comes at a pivotal point as we expand the breadth and depth of our influencer offering her at Ogilvy.”
“With over 350 influence experts in 40 markets, we are seeing more clients than ever recognise the power of influence and put it at the heart of their marketing transformation journey.”
“John is going to enable this knew way of influence first, socially powered, thinking across the region.”
Harding-Easson said “The diversity and talent in the EMEA region is unparalleled and has made it a champion of borderless creativity”.
He added that he was looking forward to bringing the “Ogilvy PR’s best minds together”.
