Omnicom has made two fresh C-level appointments and has named Christian Byron as Chief Commercial Officer and Vicky Fox as Chief Planning Officer with immediate effect.
In her previous role as OMD UK (also part of Omnicom) chief planning officer, Fox was responsible for planning competitive output for clients and oversaw the creation of the agency’s Connected Performance team (joining media planning with biddable expertise to deliver audience-first thinking).
Meanwhile in his prior role as Chief Operating Officer at OMD, Byron led the agency’s 70 strong investment and trading team, maximising operational efficiency and commercial performance, as well as developing the agency’s market leading capabilities.
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Fox will now be tasked with delivering effectiveness and improving outcomes for clients across OMG UK and ensuring fully integrated planning across paid, owned and earned communications, whilst Byron will lead the group’s newly launched Business Operations Function.
The move will see Fox report to OMG UK chief digital officer Henry Rowe, while Byron will report to OMG UK chief financial officer Martin Telling.
“The appointments of Vicky and Christian mark an important next step in strengthening OMG’s Agency as a Platform proposition,” said OMG UK CEO Laura Fenton.
“As true pioneers in their fields, they will work collaboratively with our agencies to ensure operational and planning excellence across the group that reflects the speed of digital transformation in the market, and the needs of our clients,” she added.
