Streaming service NOW has once again enlisted Katherine Ryan’s star power, this time dressing up as a traditional Christmas pudding for its 2023 festive ad.
Created by London agency House 337, the 30-second spot marks the third in a series of ads featuring the Celebrity Gogglebox star, in which she appears as a hard-to-please critic.
Set to run from 1 December through to Christmas Day, the hero film will supported by a series of executions across across TV, cinema, online and out-of-home, including a London Underground takeover from 4 December.
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“Katherine once again channels her comedy genius to bring to life the slate of Christmas entertainment on NOW, including Christmas classics like Elf, festive football and the latest blockbusters like Spider-Man: Across the Spider-Verse,” NOW director of brand and marketing, Jamie Schwartz said.
The campaign will form part of the streaming brand’s ongoing ‘So Much To Love’ brand platform and will even offer fans the chance to win a limited edition set of baubles inspired by the most iconic box sets currently available to stream on the service.
