Gordon’s Gin is heroing evenings at home with an extensive brand re-positioning which aims to make it the “definitive gin for casual get-togethers at home”.
Developed by international agency Anomaly, the creative will be centred around a 20-second spot that celebrates how the beverage can enhance evenings in, from vibrant house parties to lavish group dinners.
Titled ‘Many Evenings In’, the campaign will run across TV, broadcaster video-on-demand, social media and digital in the UK from November, before being pushed out internationally to markets including Germany, Ireland and Australia throughout next year.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“With the vast selection of gins on the market and the era of premiumisation we find ourselves in, consumers have more choice than ever before,” Gordon’s global head of marketing, Tavara Sousa Linke said.
“To reignite pride for the brand, this campaign aims to shine a spotlight on its heritage and frame Gordon’s as the modern classic. Ultimately, our aim is to demonstrate that when it comes to gin, there’s only one Gordon’s.”
With media planning and buying handled by Omnicom-owned PHD, the campaign film was directed by Zhang and Knight through Academy Films. It follows on from Gordon’s last major campaign, 2016’s ‘Shall We?’
