London-based creative shop AMV BBDO has been selected by Pepsico-owned snacking brand Lay’s as its new European agency of record following a competitive pitch process.
Through this appointment, the global brand will look to ‘raise the creative bar’ across its European operations with this latest strategic and creative partnership.
“It was great to be back at AMV. We loved the team, the positivity, and the energy of every interaction that we had with them. Their experience in adjacent categories is impressive and we believe they are well placed to partner with us to take Lay’s to new heights in Europe,” Lay’s Europe brand lead and senior marketing director, Matt Gould said.
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The account win marks another successful year for the landmark British agency, adding Lay’s to the likes of RSPCA, Luxottica Ray-Ban Meta and Vodafone’s youth brand VOXI.
AMV BBDO mnaging director, Carmen Vasile added: “Not sure about others but I just cannot resist a bag of Lay’s. An iconic brand, an irresistible product, and a dream client team – collaborative, forward looking and with a creative ambition that we just cannot wait to get started”.
