Actor Micheal Ward is fronting a new BAFTA cinema campaign aimed at inspiring the creative talent of tomorrow to pursue a career in the screen industries.
Led by a 90-second hero film, ‘Follow Your Spark’ was devised by film charity BAFTA and cinema advertising firm Digital Cinema Media (DCM) in partnership with production company Common People Films.
“Inspiring and nurturing the next generation of creatives and practitioners in film, games and TV is fundamental to our purpose as an arts charity. Studies tell us that young people today increasingly feel a job in the screen industries is out of reach,” BAFTA CEO, Jane Millichip said.
“Our new trailer for cinemas nationally offers a glimpse of how you can unlock your talent, and the ways in which BAFTA can support you in a creative career.”
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
She continued: “This trailer, fronted by BAFTA EE Rising Star award-winner Micheal Ward, is inspired by the real stories of participants on our scholarship, bursary and talent programmes. DCM have once again been brilliant collaborators, and we are grateful to director Jeaniq Amihyia for his creative vision and commitment to the project.”
The film will depict stories inspired by some of the young people BAFTA has helped to realise their creative potential and will run across cinemas and YouTube through to 17 January 2024.
DCM Studios creative director, Jeremy Kolesar added:“We are thrilled to be working with BAFTA once again to use the power of the big screen to tell these powerful stories that highlight the brilliant work they do through their mentoring and bursary programs to inspire future talent into the Film, TV and Gaming industry.
“We’ve really stepped it up a gear and this year’s project is bigger in both ambition and scale. The ad has been made specifically for cinema, from concept all the way through to delivering in 4K and Dolby Atmos surround sound to take full advantage of cinema’s unique environment, which was all executed to perfection thanks to the creative leadership skills of DCM Studios’ Creative Production Lead Bridie Scriven. The best place to see this is on the big screen.”
