Sportswear retailer JD Sports has launched its all-new ‘JD Status’ loyalty programme to offer frequent customers cashback on purchases of their favourite brands in the run-up to Christmas.
Rolling out nationwide, the move follows a successful eight-week trial across ten stores in the north-west of England and will be expanded to the European market in 2024. JD Status is already operational in the US.
Once downloaded onto a mobile device, the JD Status app will give the retailer’s customers access to 10% cashback on their first purchase, followed by 1% cashback on all subsequent purchases.
“JD’s loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands.
“Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do and the expansion of our JD Status app across Britain is the natural next phase of this strategy,” JD Sports CEO, Régis Schultz said.
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“We look forward to extending the reach of the app across Europe as we expand our loyalty offering globally, as part of our strategic drive to be the leading global sports-fashion powerhouse.”
With further features set to be unveiled as the app is developed, the programme’s UK implementation marks a significant step in JD Sports’ ambitions to scale its brand and evolve ‘beyond physical retail’.
JD Sports global chief digital officer, Arianne Parisi added: “We want to ensure that our customers are rewarded with the very best incentives and benefits.
“The successful trial of JD Status in Manchester earlier this year received a very positive reaction from our customers and store associates – reflecting the hard work of our teams to design a programme which is straightforward and easy to use. We are excited to launch JD STATUS in Great Britain to ensure our customers across the country can enjoy the best that JD has to offer.”
