JD Sports has launched its all-new ‘JD Status’ loyalty programme to offer frequent customers cashback on purchases.
Co-op unleashes member prices in playful Lucky Generals campaign
Co-op is focusing on members’ prices in a playful Lucky Generals campaign designed to promote its membership initiative and the introduction of Member Prices.
Coffee Culture: Costa Coffee loyalty scheme generates an extra £1.2m each month
Costa Coffee’s revamped digital customer loyalty programme has generated an extra £1.2m in incremental profit each month in the past year.
Why loyalty programmes are the be-all-and-end-all of customer retention
Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.