Investment platform ii (Interactive Investor) has unveiled its first-ever brand campaign, starring a pair of friendly robots on a mission to help the British public improve its financial health.
Created by London agency House 337, the campaign will be led by a 60-second hero spot that looks to showcase the breadth of investment and financial planning options that ii can offer its customers.
Set to be pushed out across TV, video-on-demand, out-of-home and social media, the campaign will run initially for six weeks. Media planning and buying was handled by iProspect.
“Part ambassador, part cheerleader, part guru, our robots embody the spirit of interactive investor in everything they do,” Interactive Investor head of brand Gemma Buckwell said.
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“In a market dominated by more established brands, it was important to create something distinctive and memorable, using our very own asset – the ii logo. Like any good investment, we’re in this for the long term, and are excited to see where our robots take us as our brand, quite literally, gets on a roll.”
Directed by Guy Manwaring, the spot used CGI developed by visual effects studio 1920vfx, whilst sound design agency helped created the robots’ distinctive vocals.
House 337 executive creative director Steve Hawthorne added: “It’s not every day that you get to create the first ever brand campaign for a company with the heritage and scale of interactive investor. It’s been a brilliant process from start to finish, working with an incredible array of talented people to craft, develop and nurture our little robots.
“They are a true representation of the ambition, personality and expertise of the ii team and, as we send them out into the world like proud parents, we can’t wait to see where their journey takes them.”
