Halifax bank has launched a new social media campaign to introduce its ‘Ready-Made Investments’ product, which aims to open up the world of investing to the wider public.
Developed by Ogilvy, the work marks the creative agency’s first for the Halifax since having its remit expanded by parent company Lloyds Banking Group.
By tapping in to the social nostalgia trend and combining retro, 80s-style assets with the bank’s entry-level investments product, the campaign looks to illustrate how investing is for everyone – not just the wealthy.
“People feel like investing isn’t for them. Halifax wants to show customers how simple, easy and accessible investing can be through the Halifax Ready-Made Investment platform,” Halifax senior marketing manager Lavern Mason said.
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“The campaign sets out to change customer perceptions created in the 80s and 90s ‘Wolf of Wall Street’ era by showing investing in the modern day.”
Playing on preconceived notions that investing is for ‘other people’, who have more time, money and resources – the creative challenges this ‘closed shop’ view by showcasing the Halifax’s easy-to-use tool.
Ogilvy UK managing partner, Rebecca Dennis added: “Halifax is a brand for the people. Consumers want to be entertained as well as educated in social channels, so this unexpected creativity from a financial services brand will stand out in the largely commoditised and often overly serious Investment category.”
