Global ecommerce giant Amazon has bolstered its advertising proposition with the addition of London-based creative agency Adam&EveDDB to its strategic and creative European roster.
Adam&EveDDB joins the likes of Lucky Generals, Droga5 London, Joint and Above & Beyond – amongst whom the Bezos-owned outfit will now sprinkle around its top creative briefs.
The move follows a recent series of impressively artsy ads from Joint, which brought to life the nursery rhyme ‘There was an Old Woman Who Lived in a Shoe” for Amazon Insurance and re-told the legend of Romulus’ founding of Rome for Amazon Business.
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“We share Adam&EveDDB’s energy and passion for creative storytelling, and look forward to working with the team to deliver great stories that delight our customers,” Amazon EU general manager for marketing Ed Smith said.
Beginning this month, Adam&EveDDB is now set to partner with the tech giant on a range of creative projects, with the first piece of work set to drop in the first quarter of 2024.
Adam&EveDDB executive chair Tammy Einav added: “We are delighted to be joining Amazon’s European roster and to work on the many creative opportunities they have to offer. I can’t wait to see what the teams achieve together.”
