Warburtons enlists Samuel L Jackson for bonkers blockbuster ad

In what is perhaps the most unlikely celebrity-brand partnership this year, Warburtons has partnered with none other than Hollywood heavyweight Samuel L Jackson for its latest TV ad.

Trumping even the outrageously bizarre Lidl x Arnold Schwarzenegger tie-up unveiled late last month, ‘Mad About the Bread’ will feature Jackson in a starring role alongside the bakery brand’s boss Jonathan Warburton.

Developed by Joyful & Triumphant and Freud Communications and directed by Merman’s Declan Lowney, the film will run across TV, social media, digital and out-of-home.

“At Warburtons, we pride ourselves on the care that goes into making sure that every single loaf is as fresh and high quality as possible. Quality is truly at the heart of our 147-year-old business, and this new ad is a real celebration of that passion,” Warburtons chairman, Jonathan Warburton said.


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“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience, and we hope to bring some light-hearted humour to viewers at home – while reminding the nation that our Toastie truly offers our customers the best of the best.”

The spot follows on from an illustrious line of Warburtons ads featuring top-drawer Hollywood talent including George Clooney, Robert De Niro and Sylvester Stallone.

Joyful & Triumphant executive creative director Billy Faithfull added: “Spending time with the family talking about quality, you realise doing things properly is a family trait, bred (or baked?) into the current leadership.

“Take your baking seriously, but never yourselves said Jonathan’s father, Derek. So we figured the most unserious way to bring to life the Warburtons maxim was to cast Hollywood’s most serious monologist Samuel L. Jackson as Jonathan Warburton. We hope people will think twice before questioning the unique quality of a Warburtons Toastie Loaf, at least for the next generation or two.”

AgenciesBrandsCreative and CampaignsNews

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