Omnicom Media Group (OMG) has promoted Dan Clays – currently CEO of OMG UK – to chief executive EMEA.
In his new role, Clays will oversee strategy and operations as well as the development of OMG agencies – across EMEA, including OMD, PHD, Hearts & Science and the Annalect data and analytics division.
Clays will be officially stepping into the new role on 1 October, succeeding Guy Marks, who was recently named CEO of PHD Worldwide.
“In leadership roles at both OMD and OMG UK over a decade that has seen seismic technological, economic and cultural shifts, Dan has consistently driven business growth for our clients and agencies by keeping our offer several cycles ahead of the next disruption,” said OMG CEO Florian Adamski, crediting Clays’ commitment for making OMG the “UK’s number one media group in new business”.
Under Clays leadership OMG UK agencies won $1.3 billion of new business over the past two years, signing up British Airways, British Gas, Comparethemarket, Jaguar Land Rover, Peloton and Virgin Media 02 and retaining Channel 4, John Lewis Partnership and the UK Government.
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During the last four years, Clays has played a key role in advancing OMG’s platform approach, connecting media, content and commerce to drive sales and grow share for clients.
In that capacity, he paved the way for the recent retail media partnership between OMG and Tesco, as well as establishing the development and launch of OMG Impact, a measurement tool which scores media owners on various ESG criteria.
“In today’s challenging marketplace, clients are looking for a media partner that can help them translate radically changing consumer behaviors and new commerce models into business growth – and no other global media group has been more effective than OMG in assuring its agencies have the capabilities, services and skill sets they need to meet this mandate, “ said Clays.
“As the EMEA CEO, my priority will be to build on Guy Marks’ success by ensuring the future-fit offer and transformational technology that will drive growth for our clients, our agencies and our talent across the region.”
