Amazon Business is showcasing the transformational impact that it can have in helping small businesses grow with an ambitiously shot one-take ad.
Developed by creative agency Joint, ‘Bloom’ marks the first TV commercial to be specifically designed to use the 360 degree technology at ARRI’s ‘next-gen Volume Stage’. Post-production was handled by The Mill in London.
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The ad is the result of a collaboration between Amazon Business, Joint and production firm Outsiders, with a focus on speaking to a ‘more compelling, human side of business’.
Supported by social media, out-of-home and press activity, the film follows on from last week’s lavishly CGI-infused effort which saw Amazon Business help Romulus build Rome all in a day’s work.
Forming a concerted promotional push, this latest work also follows on from Amazon’s re-imagining of the classic nursery rhyme “There was an Old Woman Who Lived in a Shoe”, in a new ad for its online insurance store – also devised by Joint late last month.
