Budget hotel chain Travelodge is celebrating its status as the ultimate enabler of the ‘great value getaway’ with a multi-million pound integrated advertising campaign.
‘Better Get a Travelodge’ will be centred around two tongue-in-cheek 30-second spots that highlight the faff-free, comfort-first approach the chain takes to hospitality.
The creative is centered around the benefits of a quiet hotel room over crashing at your son’s uni halls or braving the mud-riddled nightmare of glamping.
Developed by creative agency Isobel in partnership with the7Stars and Spark Foundry, the films were produced by Traktor and will be supported by a series of radio, out-of-home, digital and social media executions.
“Our new advertising campaign showcases the many ways in which Travelodge is the perfect solution to the occasions in life where you ‘Better get a Travelodge’,” said chief sales and marketing officer Karen Broughton.
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Set to premiere during the opening match of the Rugby World Cup on Friday evening (8 September), the films will also showcase the next generation of Travelodge rooms, with new features such as bedside USB charging ports and a range of sustainable initiatives including recycled carpets made from old fishing nets and plastic battles alongside low energy lighting.
Isobel founder Paul Houlding said the creative agency was “delighted” to have the opportunity to work with the “nation’s go-to hotel brand” on the new campaign.
“Better get a Travelodge’ personifies the fact that whoever you are, wherever you’re going, you will always find a great-value hotel close to where you need to be. Our campaign will certainly put a smile on people’s faces and continue to build the love for this iconic British brand.”
The budget hotel chain was recently put up for sale with a price tag of more than £1bn as GoldenTree – the owner of the brand – looked to capitalise on the post-pandemic boom in demand.
