Ecommerce growth platform Wayflyer has announced its ‘Are You Ready’ Black Friday social media campaign in a ‘comical Rocky-style’ training montage.

The campaign, which is reminiscent of 80s-style adverts, highlights how Wayflyer’s solutions can elevate the brand in preparation for one of the most significant retail days of the year.

The ‘Are You Ready’ adverts feature ecommerce founders limbering up to carry boxes and check the stock, preparing to tackle the big day.

Set to the campaign song, also titled ‘Are you ready’, the film introduces Wayflyer as the solution, with ecommerce founders gaining access to the upfront cash needed to set them up for a winning Black Friday sales period.

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Showcased across social media platforms such as TikTok, Meta, LinkedIn and Reddit, it will run in markets including Europe, North America and Australia, while the accompanying track will also be available on Spotify.

“We have departed from the classic marketing strategies and launched a hilarious Rocky-style training campaign,” said Wayflyer marketing lead Daniel Nugent.

“This project follows our ‘ecommerce Funding, without the Pain’ campaign in May, featuring a familiar face from the meme world. Black Friday is revered in the eCommerce calendar and demands the sheer determination of founders to get ready months in advance.

“We wanted to use humour to highlight the relatable truth of the great lengths founders must go to. These campaigns reflect our business ethos and playful nature whilst maintaining our core message that we are here to help solve any working capital issues.”

The campaign follows in the wake of an advert released earlier in the year by the platform which depicted Hungarian web sensation, ‘Hide the Pain Harrold’, in a film that focused on building brand awareness for the company.