Amazon Business is imagining how much more efficient the Ancient Romans would have been, if only they’d had the right business partner to help them along the way.
Created by London agency Joint, the lavish 30-second spot re-imagines the classic tale of Romulus founding Rome in 753 BC – only this time he has the luxury of an Amazon Business account to do the heavy lifting.
Directed by Outsider’s Scott Lyon, the spot will be supported by a suite of out-of-home, social media and digital executions, alongside a marquee placement in the Wall Street Journal.
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The ad follows on from Amazon’s re-imagining of the classic nursery rhyme “There was an Old Woman Who Lived in a Shoe”, in a new ad for its online insurance store – also devised by Joint.
These two new ads come hot on the heels of Amazon’s recent half-year results, when it registered impressive growth of 11% in the second quarter – underpinned by the runaway success of its advertising division.
