Instant commerce brand Gopuff is expanding its ads platforms to the UK in a move aimed at giving new brands the opportunity to target the market’s high-intent customers.

With the launch of Gopuff’s CitrusAd integration in the UK, brands using the platform can expect to gain deep insights, reach a unique customer base and deliver their products to shoppers in minutes.

“For two years, the world’s largest CPGs and most exciting emerging brands – from PepsiCo to Liquid Death – have leveraged Gopuff Ads to reach our young, engaged customers and drive incremental sales in the US,” said Gopuff senior vice president of business Daniel Folkman.

“As we continue to grow and innovate in the retail media space, we’re thrilled to introduce Gopuff Ads, a platform that has powered 4x return on ad spend for our US advertisers, to brands reaching UK customers.”

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In addition to enabling CPGs to advertise their products on Gopuff, the company has expanded its partnership with ecommerce technology company Rokt, enabling non-endemic advertising at checkout.

In the US, this capability has powered a higher-than-average engagement rate of 5%.

CitrusAd EMEA CEO Alban Villani commented: “Our partnership with Gopuff goes from strength to strength as we translate the success we have seen in the US for the UK.

“The quick grocery market is evolving fast and it’s exciting to be a part of this momentum. Retail media offers e-commerce companies like Gopuff an opportunity to grow their revenue streams as brands look to engage with customers looking to make instant purchasing decisions and who are open to impulse buys,” Villani added.

The announcement follows recent data by WARC that ad spending is forecasted to reach $1 trillion in 2024, with $60 billion of this attributed solely to retail media.