Global agency MRM has poached Cannes Lions-winning creative duo Hernan Garcia Dietrich and Tobias Tercic from London shop Saatchi & Saatchi, who will be joining as associate creative directors with immediate effect.
The pair will now report directly to chief creative officer, Ioana Filip, and will form part of MRM’s leadership team. Their acquisition highlights what the agency calls its “commitment to innovation and creativity” focused on disruptive communication.
The move comes at a time of significant growth for the McCann Worldgroup firm, which hopes the highly sought-after duo will be able to push boundaries and create “exceptional, impactful and holistic” campaigns for its flagship accounts.
“The addition of these two exceptional talents, Hernan and Tobias, couldn’t have come at a better time as we continue on our creative transformation journey,” Filip said.
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“Their impressive portfolio across Argentina and the UK is a testament to their industry passion. Their recognition in various award shows, including a gold at Cannes Lions, sets a high standard for our team and showcases the creative possibilities for our clients. Watch this space. Vammmosss!”
Having won numerous Cannes Lions, Eurobest and D&AD awards, Garcia and Tercic have helped lead on several notable campaigns for a range of major international brands such as The Coca-Cola Company, T-Mobile, Visa, Samsung, P&G, Ab-InBev, Toyota and BT.
Garcia and Tercic added: “We’ve long admired Ioana’s work, and upon learning about her ambitious plans for MRM, we were immediately on board. We felt an instant connection to the agency and look forward to continuing to deliver great work for the clients.’’
