Apple has inspired itself from our deepest payment frustrations for its latest ad series showcasing how convenient its Apple Pay service can be in the often cumbersome process of competing physical and online purchases.

The tech brand’s three new films, ‘Captcha’, ‘Dance’ and ‘Cards’ lampoon the everyday payment nightmares that we’ve all had to face up to; from mind-boggling captchas, fumbling around with a seemingly endless amount of cards in our wallets and consistently inconsistent contactless cards.

The solution is rather unsurprisingly Apple Pay – with the service’s fingerprint recognition those troublesome captchas can be overridden, and downloading its mobile payment system can make in-person shopping as seamless an experience as possible.

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Running internationally, the three films will be backed by a high-profile Transatlantic out-of-home campaign, with assets due to be rolled out across high-impact street and shopping centre locations.

‘Pay the Apple Way’ displays will be visible throughout London, Birmingham and Manchester in the United Kingdom, alongside Atlanta and Dallas in the United States.