KFC UK and Ireland has recruited Taco Bell UK and Europe’s marketing director Monica Pool to be its new chief marketing officer. She is due to take up the role in the early autumn.
Pool will now take over from chief corporate affairs and sustainability officer, Jenny Packwood, who held the chief marketing officer role in an interim capacity since the departure of Jack Hinchliffe earlier this year.
Having previously worked for KFC from 2009 to 2020, Pool is very familiar with the business, having a held a variety of senior management positions across a range of international markets during her tenure.
“The entire KFC team in the UK & Ireland are thrilled to announce Monica’s appointment as our new CMO. A hugely talented marketer with a wealth of experience in our business, she’s the perfect person to lead our brand and marketing function,” KFC UK and Ireland general manager, Meghan Farren, said.
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“She’s an inspiring leader and a passionate and purposeful developer of people and teams. Monica’s energy, positivity and creativity will be hugely valuable in today’s challenging operating environment. I am excited to partner with her as we lead KFC through its next chapter, and I have no doubt that she will drive positive change across the business on her return.”
Having left her role as director of people transformation in late 2020 to take up the marketing director position at Taco Bell UK and Europe, Pool is now set to return to one of the flagship roles at the firm where she made her name.
On her appointment, Pool added: “I’m honoured to be rejoining KFC UK&I to partner with our incredible teams, franchisees and restaurant leaders. It’s an exciting time as we continue our journey to evolve the brand experience to deliver industry-leading results, all while making a positive impact on the communities we serve.
“KFC has always been a great brand and will continue to be. We’re lucky to have abrilliant team of fun, passionate, smart marketers who have delivered some truly powerful and award-winning work in recent years. I’m excited to help continue the legacy of this iconic brand alongside its inspiring people.”
