Glue brand Gorilla is determined to make the most of its ‘unbreakable bond’ as it sticks to consumers’ screens this summer with its latest multichannel TV campaign.
The campaign will also be leaning heavily into sports sponsorship, partnering with English Premier League and Rugby Super League for pitch-side promotion.
Broadcasting across TV channels including ITV, Channel 4, Sky and Channel 5, the ads will also be showcased across YouTube and paid search.
It will also be showing across a number of digital out-of-home (DOOH) billboard screens in high-traffic areas across the UK, including the M6 and the London North Circular.
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The adverts will be bolstered by English Premier League coverage, where pitch-side digital LED boards will be running across a number of notable football grounds. These targeted ads are expected to garner over 276 million impressions during the course of the campaign.
In addition, Gorilla will utilise Rugby Super League coverage with billboards and branded players’ uniforms at sites such as St Helens, Leeds Rhinos, and Wigan Warriors, which aim to deliver a further 14 million impressions.
