US transportation firm Uber has unveiled a hand-crafted integrated campaign to promote its pre-booking service Uber Reserve, which allows customers to book a ride up to 30 days in advance.
Designed by London agency Mother, the stripped-back creative is a series of out-of-home activations which features origami-like models of Uber cars made out of event tickets and cocktail bar menus, as part of its ‘Go Anywhere’ campaign.
The UK campaign will be amplified through social and digital media.
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The quiet, unobtrusive work highlights how Uber Reserve can not only be used to pre-plan regular taxi journeys, but can also help people plan for events and nights out.
With media planning and buying led by EssenceMediacom, the creative will break across out-of-home, social media and digital.
Forming part of the brand’s ongoing promise to let you ‘Go Anywhere’, the campaign looks to diversify the firm’s proposition within the UK market.
