The British Heart Foundation (BHF) has teamed up with creative partners Saatchi & Saatchi with an exciting campaign for its lottery, the Weekly Flutter, with the aim of funding lifesaving research.
Produced by the London creative agency, the TVC, ‘A Little Bit Exciting’, hopes to highlight how a ‘flutter’ can have a real, meaningful impact on the foundation.
Directed by Jonas Bang, the fast-paced BHF film is rich with details like whistling for the first time, the perfect pancake flip, an unexpected sneeze, toast popping and a clean basketball shot.
“New work for the British Heart foundation? That’s a little bit exciting!” said Saatchi & Saatchi CCO, Franki Goodwin.
“As your finger hovers over the play button your hopes are high but.. not too high! That’s the idea in a nutshell.”
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“These cash prizes aren’t life-changing but the lifesaving research is. Forget buying yachts or never working again, this lottery is a little flutter for a big cause and we’ve brought this to life in a very charming, humble way,” he added.
BHF director of marketing and fundraising, Leah Mates said the Weekly Flutter is a “fun and rewarding” way for people to support the cause.
“The excitement and intrigue of the BHF weekly draw gives people the opportunity to win prizes safe in the knowledge that money raised will fund lifesaving research,” she added.
“While the Weekly Flutter itself is a little bit exciting, at the BHF we are very excited to be able to showcase our lottery to customers across the UK through this new TV advert.”
The film follows in the wake of other successful BHF creatives including Oppenheimer star, Cillian Murphy’s narration of the foundation’s TV-led omnichannel campaign earlier this year.
