Calling has won Interflora after a successful pitch, marking the fourth acquisition for the creative collective since its inception in January 2023.
Named the 100-year-old flower delivery company’s agency of record, Calling is hoping to re-energise the famous brand through a campaign, due to debut later this year.
In addition to the win, current clients of the creative collective include Dr Martens, mental health service Self Space, and dating app Inner Circle.
Founded by Josh Tenser, former creative director at Uncommon Creative Studio and Rani Patel, who was formerly a business partner and director of cultural collaborations at Livity, the new edition will stretch Calling’s remit from branding and identity to brand purpose and advertising.
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“After a very competitive pitch process, where the standard blew us away, we are delighted to be working with Calling to focus on telling our brand story in new ways,” said Interflora head of marketing, Caroline Admas.
“Calling have brought a really energising fresh outlook to our challenges and we are very excited to have them as a partner and to work with the super talented team to continue our journey of making beautiful things happen for so many people,“ added Adams.
Calling founder and marketing director, Rani Patel, commented: “[This is] a special opportunity for us to create something truly impactful together with an amazing team at Interflora. An original brand with a deep and truthful story to tell – of bringing people together for 100 years.”
Patel added: “True to our own ethos at Calling we bring the needs of the communities of today into the brands we love”.
