American Express has unveiled a new dual-screen view campaign, ‘Keep Doing You’, highlighting the numerous ways the Amex Gold Card rewards consumers everyday actions.
The banking firm‘s campaign will be showcased across BVOD, outdoor, online and social, and features both photography by Sebastian Barros and film by Similar but Different with Smuggler.
The split-screen film shows different people enjoying moments their love – such as meals out, holidays and music gigs – in a ‘spot the difference’ style film technique.
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As the video progresses, it becomes clear that only one experience comes with American Express rewards, such as ‘one hotel isn’t paid with points. One hotel is’.
Running throughout July, the UK campaign features a voiceover that says “Make life more rewarding without changing a thing – well, apart from how you pay. Keep doing you, get more with Amex Gold.”
“At American Express, we reward you however you choose to spend,” said American Express vice president, Maggie Boyle.
“This ‘spot the difference’ campaign is a bold and creative way of demonstrating the timely message that, with Amex Gold, whatever you love doing already can be made even better.”
