Creative agency House 337 has launched a dedicated sports practice, set to be fronted by an all-new leadership team poached from sports agency Octagon.
Leading the new practice will be executive creative director Josh Green, executive strategy director Henry Nash and new business and marketing director Lauren Estwick.
With new hires due to join soon, the team will be reporting into the agency’s group CEO Phil Fearnley and will be supported by a range of wider House 337 talent with sports experience including chief client officer Charlie Hurrell, executive creative director of innovation Gus MacKinnon, head of emerging creative technology Kim Lawrie, chief design officer Matt Fenn and head of native social and content Matt Harrington.
Catering to three types of clients; sports brands, sponsors, and rights holders, the practice will look to combine the ‘world-class thinking’ of top creative agencies with the specialised insight and commercial expertise of sports-focused agencies to drive client acquisition and retention.
“House 337 is built on the foundations of purpose. Sport has an unrivalled ability to change the world. If it can unite countries and reform laws, it certainly can help build brands and businesses. Our ambition is to harness the power of sport to Make Better – for our people, for our clients, and for society,” Green said.
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The London agency has already developed a track record for powerful, sport-driven campaigns including the Cannes Lions-winning ‘Long Live the Prince’ for the Kiyan Prince Fundation and ‘He’s Coming Home’ for Women’s Aid.
Only last week House 337 launched a sustainability focused sport campaign for Sky Sports, and recently worked on a campaign for The Hundred, boasting the England & Wales Cricket Board (ECB) as a client.
Fearnley added: “At House 337, we’ve rewritten the rules of sports marketing with campaigns like Long Live the Prince. With the introduction of our new sports arm, we aim to consistently create work that resonates in culture.
“Combining our unique blend of brand expertise, specialised sports insight and desire to deliver positive impact, we will empower clients to connect with audiences on a deeper level.”
