The Royal Air Force (RAF) is spotlighting its little-known remit in the emerging field of ‘space protection’ in an integrated recruitment campaign.
Developed by creative agency House 337, the dramatic creative illustrates the sheer diversity of career paths available to young people who wish to join the RAF.
Spearheaded by a 60-second title ‘The Force Protecting Space’, the film features real personnel and showcases its growing role to play in defending space from threats.
“The new creative for Royal Air Force Recruitment features our own service personnel who have cutting edge technology at their fingertips, with a strong focus on the increasing role the RAF plays in protecting space, House 337 has created a message which will resonate with our target audience,” Royal Air Force wing commander, Tracey Broome, said.
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Running across TV, online video and digital, the campaign will be further supported by out-of-home and social media executions.
House 337 creative director Christopher Ringsell added: “Per Ardua Ad Astra” – Through adversity to the stars. This is the motto that has served the RAF since it was formed in 1918.
“Never has this motto been more relevant than in the modern, future facing RAF and their growing remit to protect Space. But protecting air and space isn’t just down to the Pilots or UK Space Command, it takes a huge, combined effort from everyone.
He continued: “The people in the RAF really are the beating heart of the force and we want this campaign to give you a real feeling for how these roles and individual stories play out and overlap to complete tasks at hand for the greater good of the force, whatever the situation might be.”
