The Royal Navy is targeting young people who want to test their limits in its latest TV ad campaign for the Royal Marines Commandos.
Spearheaded by a 60-second hero film, the creative explores the extraordinarily resilient mindset needed to succeed as a Royal Marines Commando and looks to inspire the next generation of recruits to push themselves as far as physically possible.
House 337 have cleverly tapped into a compelling insight around the attraction of the Royal Marines, and most importantly what it takes to become one,” Royal Navy head of marketing, Paul Colley said.
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“We hope that “Within you is the best you” captures our audience’s imagination and encourages them to see whether they have that `State of Mind’.
The ad marks House 337’s first work for the Royal Marines since retaining the Royal Navy account late last year at the conclusion of a successful pitch process.
House 337 creative director, Katy Hopkins added: “To become a Royal Marines Commando it takes a combination of physical strength, agility and incredible mental fortitude to keep going when others cannot. In this campaign we wanted to spark a sense of recognition in those individuals.”