Virgin Media has released the latest installment in its ‘To Better and Beyond’ creative platform, which features a star turn from a hang-gliding goat.
Created by London agency VCCP, the campaign is centred around a 60-second hero spot designed to showcase Virgin’s ultrafast broadband proposition, illustrated by the soaring ‘goat glider’.
https://www.youtube.com/watch?v=bQ7glbBjpew&ab_channel=VirginMedia
Set to 80s classic ‘St Elmo’s Fire’ by John Parr, the plucky goat is the latest animal star to front a Virgin campaign, following on from the award-winning ‘Highland Rider’ released in October last year.
With media planning and buying handled by MG OMD, the film was directed by Sam Brown. The stunningly animated CG goat was the result of a collaboration between Virgin, VCCP and Untold Studios – which had previously developed the animations for ‘Highland Rider’.
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“Our latest campaign highlights the truly unstoppable spirit of the Virgin Media brand and our ambitions to provide our customers with the very best connectivity to help them reach new heights,” Virgin Media O2 marketing director, Simon Valcarcel said.
“Through our market-leading WiFi Guarantee, we want our customers to truly feel like they can do anything in life – like our hang-gliding goat.”
Aiming to reinforce communications around Virgin’s fastest WiFi Guarantee on the UK market, the creative and its hirsute star will be featured across a number of upcoming brand and trading campaigns.
The integrated campaign will run through to 22 October across TV, broadcaster video-on-demand, social media and retail activations.
VCCP deputy executive creative director, David Masterman, added: “Picking up from where our Highland Cow left off, we wanted to dramatise the unstoppable power of Virgin Media’s broadband with the story of a goat who leaves his stumbling herd behind to take to the skies in a hang glider.”
