Media firm Aleph Group has agreed an international sales partnership with Pinterest, enabling it to offer the social media platform’s advertising solutions to its global network of clients.
Through this new partnership Aleph will for the first time be able to offer its diverse range of clients across the EMEA, LATAM and APAC regions the chance to advertise on Pinterest.
With over 460 million users each month, the image sharing site is highly lucrative proposition for advertisers looking to drive awareness on a global scale.
“Pinterest is a unique, full-funnel platform where ads can be meaningful content. We’re excited about our partnership with Aleph and the value it will bring to our Pinterest users,” Pinterest chief revenue officer, Bill Watkins said.
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“Pinterest connects advertisers to consumers with intent and when they’re open to brands. Aleph’s broad coverage of clients across global regions will help to bring a range of new advertisers to the platform and enable us to serve more relevant ads to users when they’re looking for inspiration to take action on.”
Pinterest’s unique quality as an artistic discovery platform also means that it’s users are particularly open to new ideas and will traditionally be more receptive to brands looking to connect with new consumers.
Aleph founder and CEO, Gaston Taratuta added: “We are thrilled to partner with Pinterest to help our network of 21,000 businesses drive results and growth by engaging with an audience that naturally comes to the platform to shop.”
“Pinterest is a differentiated platform where users explicitly come to find something to buy or do. Our clients will now have the opportunity to drive everything from brand awareness to purchase conversions while we bring Pinterest new access to some of the fastest growing economies in the world.”
