Saatchi & Saatchi has hired Raph Basckin as executive creative director, joining the agency’s senior creative team.
Basckin’s new role will see him work closely with chief commercial officer Franki Goodwin as creative lead of one of the company’s three teams.
Formerly group creative director at creative agency Droga5, he has also worked as a creative director at BBH where he produced work for The Guardian, Audi, KFC, Mentos and Google.
Basckin’s appointment is the latest series of creative hires for the London agency, who in December announced the appointment of three new creative directors: Ashley ‘Mil’ Milhollin, Ali Dickinson and Michael Thomason.
“I’ve been in the UK for ten years now and I still don’t understand much about Saatchi & Saatchi. How do they get so much great work into every corner of the nation daily? How is a shop that first opened its doors a decade before I was born coming up with ideas that make me feel old?” he said.
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“And how do the people of this iconic agency get anything done when they have an onsite pub? Franki and her team are doing something very special. Or perhaps the whole thing is an occult temple. Either way, I can’t wait to join.”
Goodwin commented: “Raph brings a wealth of truly excellent work and experience with him and I’m delighted he’s chosen to start the next chapter of a stellar career with us.It’s an exciting time for us as an agency, both in terms of the work we’re making and the initiatives we are launching into the world.
“I know Raph is going to be a key part of maintaining and strengthening the wave of cultural momentum we’re already riding.”
Basckin’s other notable projects include leading the 2010 TBWA\Hunt\Lascaris Johannesburg team that produced one of the country’s most celebrated pieces of work, ‘The Trillion Dollar Campaign’ for the newspaper, The Zimbabwean.
