Restaurant chain KFC has this week kicked off a new campaign to encourage customers to ‘do the deal of lunchtime’ by tucking in to a Twister Wrap for under £2.
Led by a retro-style 30-second TV spot, the campaign will also be rolled out across video-on-demand and out-of-home, supported by in-restaurant and online executions.
Created by London agency Mother, with media planning and buying handled by Mindshare, the assets look to communicate the everyday value that KFC can provide its customers through highly competitive deals.
“Getting an amazing deal is a brilliant feeling. It’s exhilarating. And it’s a feeling that everyone can get at KFC with our delicious, toasted Twister Wrap of the Day for just £1.98,” KFC UK & Ireland marketing director, Richard Hall said.
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“Original Recipe chicken, crunchy slaw, with lashings of sauce wrapped in a toasted tortilla for less than the price of a bus ticket? That is Big Deal. A deal to shake hands on. Quite frankly, that’s the Deal of a Lunchtime.”
Directed by Traktor through Stink Films, all spots were shot on location in KFC restaurants and feature the iconic ‘Push it to the Limit’ from the Scarface soundtrack.
Mother creative director, Richard Tahmasebi added: “You don’t need an MBA to seal this deal. Negotiation skills are absolutely not necessary. It really is a very easy transaction to do. So why not visit your local KFC and see for yourself?”
