Global lifestyle brand Nautica has partnered with UK online retailer Debenhams following its 2022 re-launch into UK and EU markets.
The move comes after the US brand, known for its sea-themed apparel, last year introduced a new head of design, Tim Peck as part of its re-launch.
The partnership celebrates the company’s 40th year of trading and is the latest in a stream of brand-focused announcements by Debenhams – which was purchased in 2021 by online fashion retailer, Boohoo.
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Nautica EU head of marketing, Jennie Bianco, said; “We’re always looking for ways to make shopping with Nautica more convenient for our customers, so we’re delighted to be able to expand the brand’s accessibility by being available on Debenhams.com.”
She added: “Being stocked on the Debenhams site will give us visibility to new customers who may not have heard of the brand before, and we’re excited to share the brand offering with the Debenhams’ consumer.”
In US markets, Nautica has also recently teamed up with Warner Bros. Discovery Global Consumer Products for a shark-week-themed collection.
Working with Ocean supporter and content creator Dylon Efron, this collaboration would mark the second year the brand has released the sustainability-focused collection.
