Charity Tourettes Action has launched ‘It’s What Makes Me Tic’, the world’s first TikTok docu-series on the condition in the hopes of raising greater awareness.
‘It’s What Makes Me Tic’ will look to shine a spotlight on the true reality that those living with the neurological illness face on a daily basis, and will hope to dispel common misconceptions in the process.
Launched earlier this month, the seven week series stars five people from the UK who share their experiences. Ranging from 19 to 59 years old, the participants form a broadchurch of British society – giving the docu-series a complete picture of how people up and down the nation deal with the illness.
Running across the charity’s TikTok channel (@tourettes_action), the series has already amassed close to 15,000 likes in the three weeks since it launched, sparking many important conversations around understanding and accepting tourette’s.
Led by creative agency Story.1888, regional activity is set to take place from 30 May – 5 June in all the participants’ home towns, with banner images displaying each individual and how they’d like people to view their condition. The displays will be placed on a digivan and driven around the city.
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“Tourette’s is quite possibly one of the most misunderstood conditions out there. Whilst most have heard of Tourette’s there still remains huge misconceptions about the condition,” Tourettes Action CEO, Emma McNally said.
“The majority of people think Tourettes is rare and comedic and that everyone with the condition shouts out obscenities, all of which are untrue! We want to show what TS really looks like.
She continued: “Together with Story.1888 we are delivering an important campaign designed to challenge the misconceptions surrounding the condition and educate people across all areas of society.”
At the series’ conclusion, a highlights reel of the campaign will be produced by Story.1888 to help cement the visibility of the 300,000 people who live with the condition in the UK.
Story.1888 creative director, Martin McLaughlin added: “The opportunity to work with Tourettes Action has been a real privilege and the engagement we have seen so far from our incredible docu-series participants and the charity’s rapidly growing TikTok following is phenomenal. We are still only at the start of this campaign; I cannot wait to see how it develops and how much change we can make.”
