Vegan snack bar brand Nakd has this week launched a nationwide out-of-home campaign to raise awareness of its core range of products and recruit more customers.

Accompanying the campaign launch was the unveiling of a new masterbrand redesign through a takeover of prominent out-of-home sites in train stations across London, Manchester and Leeds.

Further out-of-home executions have also been launched in high impact sites throughout the capital including Heathrow Terminal 2, BOXPARK Shoreditch and TfL’s Underground and Bus network.

Running until 29 May, the campaign is expected to generate around 10 million impressions, communicating Nakd’s refreshed masterbrand redesign.

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Nakd’s key message will communicate how customers shouldn’t have to compromise on taste when looking for a healthy, HFSS compliant snacking option.

The creative will be anchored around a series of snappy straplines, such as “Don’t Look I’m Nakd”, and will hero the brand’s core snacking propositions; Blueberry Muffin, Cocoa Orange, Peanut Delight and Salted Caramel.

Alongside its strong focus on out-of-home assets, the campaign will also be supported by significant online activity across Meta, YouTube and Pinterest to ensure the brand reaches younger shoppers.

Assets will also promote Nakd’s new range of protein bars, helping the brand diversify its offering and giving customers an increasingly varied choice.