Ice cream firm Froneri is today launching an integrated summer campaign to promote a new partnership with Cadbury’s Caramilk.

Devised by Cadbury’s agency of record, VCCP,  the campaigns form part of the confectioner’s ongoing ‘You already know you’re going to love it’ brand platform promoting its range of ice cream products.

The campaign’s stripped-back creative focuses on Caramilk’s in-built audience recognition as one of Cadbury’s’ most iconic and celebrated products.

“We are thrilled with the creative execution for the launch of Cadbury Caramilk in ice cream. It’s impactful and iconic, hero-ing the much loved Caramilk chocolate bar reimagined in ice-cream form,” Froneri global marketing manager, Charlotte Hambling said.

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“The ‘You Already Know you’re going to love it’ creative platform is performing very strongly, helping drive impressive growth results on the Cadbury ice-cream range”

Running for the next four months, assets will be pushed out across out-of-home, social media and digital to tap in to the crucial summer season.

VCCP associate creative directors, Daniel Glover-James and Elias Torres added: “It’s always very exciting to make a campaign with such a simple but strong idea.

“We tease consumers to imagine what the ice-cream is like instead of just showing it straight away… and even though it’s a new product, they already know they’re going to love it.”