Nando’s is spotlighting the famously vibrant flavour of its hero peri-peri recipe in a new campaign celebrating the flexibility of its extensive grocery product range.
Developed in partnership with agency of record New Commercial Arts, the restaurant chain’s campaign will be inspired by its desire to ‘create uplifting experiences from unexpected combinations’.
With support from media agency Zenith, the campaign has gone live this week across socials and will break on broadcaster video-on-demand, out-of-home and in-store from 22 May.
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“During the pandemic, even more consumers discovered the joy of our Nando’s grocery range, with penetration booming over that period,” Nando’s head of grocery marketing, Abbie Hickman said.
“We are showcasing the versatility of our range with the launch of this new campaign, and encouraging consumers to keep getting creative with our delicious Nando’s grocery products at home.”
The creative will be centred around a series of ads voiced by comedian Mo Gilligan, with each film heroing a bespoke recipe created for the campaign including PERi-Creamy Chicken Pasta, Sweet Chilli Skewer Stack and PERi-Cheese Toasties – all of which feature ingredients from Nando’s’ grocery range.
