Costa Coffee has today (6 April) launched an integrated campaign to kickstart ‘Made a Little Better’, a new brand platform that focuses on the emotional connections that coffee drinkers have with the beverage.
Developed in partnership with Wunderman Thompson, the platform will be spearheaded by a TV spot that follows an unlucky-in-love young man whose day is made immeasurably better with her favourite Costa Coffee.
“With all that is going on in the world, at Costa Coffee we believe that everything can be made a little better when coffee is made a little better,” Costa Coffee global chief marketing officer, Phil Thomas said.
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“A well-crafted Costa coffee can uplift everyday moments, and this new campaign brings this to life in new and joyful ways that all coffee fans can relate to”.
The creative will be supported by print, radio and video-on-demand executions across this month, featuring a variety of different Costa Coffee drinkers battling through a series of tricky scenarios.
Wunderman Thompson executive creative director, Tom Drew added: “A great cup of coffee won’t change your life. It may not change your day. But it could make the moment a little better, and that’s enough. Costa Coffee’s honest and humble positioning is a wonderful thing.”
