Luxury cosmetics brand Beauty Pie has selected Bountiful Cow as its new media planning and buying agency at the outcome of a competitive pitch process.
Worth an estimated £3 million, the account was taken over by Bountiful Cow on 1 April. UM had been the previous incumbent – but had declined to re-pitch for the account according to Campaign.
The agency has now been tasked with ‘providing a renewed focus on brand media to support short-term acquisition and deliver long-term business growth.’
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“Beauty Pie is an exciting direct-to-consumer brand that is on a mission to challenge the tired old conventions of the beauty industry and is fast becoming one of the UK’s most loved – and most disruptive – beauty brands as a result. We love their challenger spirit, and we applied the same thinking to their media strategy and can’t wait to get started,” Bountiful Cow CEO, Adam Foley said.
Beauty Pie brand marketing director, Carrie Tyler added: “Bountiful Cow really stood out in the pitch process, and they are exactly the challenger agency we need to take our business to the next level. The Bountiful Cow team really understood our ambition and our unique position the market and we are looking forward to working together on our next stage of growth.”
