Tourism Ireland has unveiled a new global campaign titled ‘Fill your heart with Ireland’ in a bid to celebrate the different ways Ireland ‘fills the hearts’ of visitors and locals.
Released alongside this week’s St Patrick’s Day celebrations, the spot will be launched across the UK, Germany, France, Spain, Italy, Belgium, the Netherlands, Switzerland and the Nordic countries.
The ad features the likes of Derry Girls actresses Saoirse-Monica Jackson and Jamie-Lee O’Donnell, and Sharon Horgan, from Bad Sisters.
Rolling out across the more than 100 channels across the UK, the 60-second film will reportedly reach more than 7.7 million people on channels such as ITV, Channel 4, Dave and Channel 5.
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“As people everywhere around the world celebrate St Patrick’s Day, we are delighted to roll out our new ‘Fill your heart with Ireland’ campaign this week,” Tourism Ireland chief executive Niall Gibbons said. “It will highlight our rich and authentic experiences, breath-taking landscapes and, in particular, our warm welcome – encouraging people to put the island of Ireland on their holiday ‘wish-list’ for 2023.”
“Our aim is to deliver ‘stand-out’ for Northern Ireland in the hugely competitive international marketplace. Our ‘Fill your heart with Ireland’ campaign will position the island of Ireland as a place that fills the heart and restores the spirit. Our people and welcome are key differentiators for the island of Ireland from our competitor destinations; and this campaign puts them front and centre.”
