BBC Good Food and Olive have announced a new partnership with UberEats which will see their respective recipes integrated with the food delivery service.
Users of both BBC Good Food and Olive will now be able to buy full ingredient lists or missing recipe items from one of Uber Eats’ 7,000 grocery partners across the UK.
“At Uber Eats our mission is simple, we want people to be able to get anything at the touch of a button,” Uber Eats UK head of commerce, Alex Troughton said.
“Our new partnership with Immediate Media will allow millions of people looking to make recipes from scratch at home with a quick and easy way to purchase the full ingredient list or just a missing item.”
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Around 15,000 BBC Good Food and Olive recipes have been made available on Uber Eats, allowing the US firm to further develop its home cooking proposition, signalling its ambitions to expand into the rapid grocery delivery space.
Immediate Media head of strategic partnerships, Dany Dantas added: “BBC Good Food has been the UK’s most popular food brand in the last 30 years with its thoroughly tested recipes reaching over 50 million users annually.
“Our mission is to inspire and help people across the nation cook recipes in the easiest way possible and so launching this shopping functionality with Uber Eats, the UK’s largest grocery delivery provider felt like a positive partnership.”



