Fashion retailer Asos has partnered with ad tech firm Criteo to power its sponsored and enhanced display ads across a wide range of touchpoints.

The three-year deal will see Criteo’s retail media technologies integrated within Asos’ advertising infrastructure to drive both campaign volume and advertising revenue.

“The Asos vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands on the journey with us, helping advertisers showcase their products through our fashion lens,” Asos Media Group director, Elton Ollerhead said.

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“Criteo’s technology is proven at scale and designed for retail, which opens up enormous opportunity for brand advertisers across our key markets.”

Criteo will additionally work alongside Asos’ in-house media team to sell to global brands. The collaboration will offer advertisers better targeting and measurement capabilities, resulting in improved performance and commerce outcomes.

Criteo general manager, global enterprise, Sherry Smith added: “Asos is a market leader that gives its customers an exceptional shopping experience, which Criteo is excited to enhance with relevant and native advertising experiences. We look forward to building our partnership and delivering best-in-class commerce media solutions for Asos brand partners.”