Challenger cereal brand Surreal has caused a stir by signing Dwayne Johnson, Serena Williams, Michael Jordan and Ronaldo for its latest integrated campaign.

The one caveat: these are in-fact simply ‘regular’ people that the brand has paid to take part in the campaign; ‘Dwayne Johnson’ is actually a London bus driver, ‘Serena Williams’ is a student and ‘Michael Jordan’ is just a ‘normal bloke’ from St Albans.

https://twitter.com/eat_surreal/status/1632663367193096194

To work within its budget constraints, Surreal thought outside the cereal box to find regular people with irregular names and paid them to review their cereal; getting the thumbs up from Dwayne but a resounding ‘not for me’ from Serena.

“We’re buzzing to be the official cereal of a Dwayne Johnson and a Serena Williams. If anyone knows a Dave Beckham, please get in touch,” Surreal co-founder Kit Gammell said.

Surreal added that they were yet to hear from any of the appropriated celebrities, or their lawyers.

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