Finish telecom firm Nokia is set to update its iconic logo for the first time in 60 years as it targets aggressive growth across the business tech sector.
The new logo will be formed of five different shapes coming together to spell the word ‘Nokia’, with the historic blue colour dropped in favour of a more fluid, asset-by-asset approach.
Having sold its mobile and devices division to Bill Gate’s Microsoft in 2013, Nokia is now focused on B2B model of selling its specialist equipment to other telecom companies.
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Speaking to Reuters, Nokia chief executive, Pekka Lundmark said: “There was the association to smartphones and nowadays we are a business technology company. ”
A series of global tech firms have since partnered with Nokia to sell private 5G networks and gears for automated factories to manufacturing-focused consumers.
