Telecom giant Vodafone has appointed AMV BBDO as the new lead creative and strategic agency for its youth brand VOXI.

The London agency has been tasked with with enhancing VOXI’s brand awareness and customers recruitment, alongside a series of new creative campaigns to be released throughout the coming year.

“I am pleased to announce AMV BBDO as the new lead creative agency to help take VOXI to the next level. We launched VOXI in 2017 to provide value driven, innovative products to the youth segment and have seen significant growth in that period,” Vodafone UK and VOXI brand marketing director, Maria Koutsoudakis said.

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“We selected AMV BBDO due to their vast experience in helping leading brands drive consumer consideration and reach their audiences in new and innovative ways.”

As part of its new remit, AMV BBDO will also manage the brand’s social media channels in partnership with online media firm LADBible.

AMV BBDO CEO, Sam Hawkey added: ““We’re delighted to be working with VOXI. We can all learn from their approach to disruption in a category that needed it, and their ambition to continue to build fame is the kind of brief we all want to be working on”.