M&M’s has unveiled its latest marketing activation with new spokesperson Maya Rudolph a week after the chocolate brand announced it was changing its name to ‘Ma&Ya’s’ in honour of the comedian and actress’ sponsorship.
The new brand ambassador has now announced that the chocolate treats will be filled with clams and called ‘Ma&Ya’s candy coated clam bites’.
“First I put my face on them. Then I changed the name. Then I thought: ‘What does the world really want?’ Clams,” Rudolph said in the 15-second spot.
“That’s why Ma&Ya’s will now be filled with chewy chunky clams. They’re clam-derful.”
A clamsational new change to your favorite candy! pic.twitter.com/1kHolALjpW
— M&M’S (@mmschocolate) February 2, 2023
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The launch of the marketing stunt comes a week after M&M’s announced that it had paused its ‘spokecandies’ branding and replaced them with the US comedian.
The move from the chocolate brand came after a rebrand of the cartoon versions of the M&M’s caused backlash across the globe.
Fox News’ Tucker Carlson dubbed the rebrand as “Woke M&M’s” and criticised the brand for making the cartoon characters “less sexy”.
“M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal,” Mr Carlson said last year.
Many Twitter users have received the change in spokesperson negatively, calling for the ‘spokescandies’ to make a return to the brand.
https://twitter.com/undemarkable_/status/1621286673064640514?s=20&t=7PRaT4J5zbQ9PA6SvPdqQw
