Social media platform Pinterest has this week announced an exclusive global content partnership with two of Condé Nast’s flagship brands, Vogue and Architectural Digest.
The publications will produce 160 videos to align with the image-sharing site’s key seasonal and cultural hot spots including ‘Fashion Month’, ‘Wedding Season’, ‘Summer’ and ‘Back to School’.
Vogue will give Pinterest users ‘unprecedented’ backstage access to the New York, London, Milan and Paris Fashion Weeks via a series of original episodes exclusive to the platform, whilst Vogue Weddings will create specially-curated content to celebrate the biggest weddings of the year from April.
“We are delighted to be partnering with Pinterest on this year-long collaboration,” Coné Nast Entertainment senior vice president of digital video English, Ani Shehigian said.
“With our authority in fashion journalism and international design and architecture through the brands of Vogue and Architectural Digest, we are thrilled to bring even more unique video content with exclusive access, tips, and trends that will continue to inspire.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
An ongoing slate of design and architecture content will also be created by Architectural Digest to highlight some of the best designers from the magazine’s AD100 list.
Pinterest global head of programming and originals, Nadine Zylstra added: “Condé Nast has a long history of innovating on Pinterest and bringing their editorial voice to life through new content formats and collaborating with Pinterest creators.
“Both Vogue and Architectural Digest have strong audiences on Pinterest who we hope will be as excited as we are about the original content this partnership creates, and the new ideas they inspire.”
This collaboration marks the latest in a series of high-profile collaborations for the American firm, which unveiled a major content partnership with eBay UK over the festive period.
