Creative outfit adam&eveDDB has recruited senior WPP executive Sarah Todd to be its new client strategy and integration lead.

Todd’s new role will be focused on leading transformation and future fit marketing solutions across all of adam&eveDDB’s client list. She will report into CEO Tammy Einav.

“Sarah has a hugely successful track record of leading transformation strategies for clients. We are incredibly lucky to be able to offer this level of expertise within our agency to guide clients to find effective solutions across multiple capabilities,” Einav said.

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In her previous role, Todd had worked as WPP’s growth and integration lead as part of its Unilever team, working on major international brands such as Dove, Hellmann’s, Comfort, Lux, Ponds and Vaseline.

Todd herself added: “adam&eveDDB has it all – the most enviable creative reputation, an incredible portfolio of brands, an innate generosity of spirit and hunger to be the best year after year.

“I can’t wait to partner closely with the team to bring the full breadth of adam&eveDDB’s brilliant capabilities and talent to their impressive array of clients.”