London agency Stereo Creative has strengthened its strategy team with two new appointments; in the form of D&AD New Blood winner, Alice Smith and SJR’s Mae Nguyen.

Smith and Nguyen will now work in conjunction with the agency’s creative team, helping to develop ‘culturally charged strategy’ for high-profile clients including the BBC, Nike, Amazon Prime Video and Crocs.

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“The strategy department at Stereo exists to create the conditions for effective creative work, by leveraging the hidden forces that shape perceptions and behaviours, to our clients’ benefit,” Stereo strategy director, Arthur Perez said.

“I am pleased to welcome two very talented strategists to the Stereo team who have their finger on the pulse of culture. They both have passions and experiences that give them a natural understanding of the conventions impacting brand audiences.”